T-Mobile, which is currently in the throes of being taken over, does not appear to have taken its foot off the gas in its attempt to become a major player in the UK mobile broadband market. While the company currently offers one day, one week and one month’s worth of pre-paid mobile broadband access for £2, £7 and £15 respectively, the company is now moving into longer term mobile broadband credits.
A further two tiers to this particular pay-as-you-go broadband system will be introduced in the short term which will allow customers to buy three months worth of mobile broadband access for £48.92 and a 12 month deal for £146.80. In simple terms, the more mobile broadband time you buy the cheaper the rate per minute, something which the company hopes will attract more and more mobile broadband users in the UK.
We can only guess how strong T-Mobile will be once its acquisition, if approved by the regulators, by Orange goes through. Orange itself is a major force in the UK mobile broadband sector but consolidating the T-Mobile UK operation would certainly give the company a boost and lead to more competition in the sector.