As the ongoing battle to win the hearts and minds of business and consumer broadband users continues we have seen Orange mobile broadband introduce a number of new business plans. The range of new business plans includes an unlimited data option which is obviously an area of the business mobile broadband market which will attract the attention of regular and heavy broadband users.
However, the range of Orange mobile broadband packages available takes in everything from light business and consumer use to heavy users who may be on their mobile broadband for much of the day. The ability to sign up for a reliable mobile broadband package with good UK coverage is something which many have been crying out for, something which Orange has been all too aware of. As with any commercial broadband service it is the business uses that will bring in the majority of the income and the profitability and we will see a number of new business services in the weeks and months ahead.
Orange, with the firepower of France Telecom behind it, is starting to make a real play for the UK mobile broadband market and we can expect competitors to follow suit in the short-term.