As we have mentioned on numerous occasions, many UK consumers are concerned (whether rightly or wrongly) about the advertised speeds for mobile broadband services in the UK and the overall reliability of the technology. As a consequence, it would seem that many potential users of mobile broadband in the UK are sitting on the sidelines waiting to see improvements in the service before signing up to long-term contracts. But are pay-as-you-go mobile broadband agreements a useful short-term solution?
For those concerned about signing up to long-term mobile broadband agreements, pay-as-you-go mobile broadband services would appear to offer the perfect protection. If the service is not up to scratch then simply do not top-up your mobile broadband account and look elsewhere or revert back to fixed line broadband. However, in what many believe is a pure confidence issue, pay-as-you-go broadband might be a useful stepping stone to longer term contracts, and it really could be the best way to open the door to large client numbers for UK mobile broadband providers.
There is no doubt that the infrastructure is there for mobile broadband in the UK, there is no doubt that investment has been made but perhaps we are looking at a lack of clear communication between consumers and broadband providers in the short to medium term?