O2 broadband has opened up a new chapter in the history of the UK broadband sector with its “Niggles and Narks campaign” which effectively allows consumers to get their grievances off their chest. A recent survey by the company found that one of the biggest daily frustrations is slow Internet connections which came ahead of crime, job cuts and NHS waiting times. It was only pot holes and antisocial behavior which came ahead of slow Internet connections!
While this particular survey is something of a tongue-in-cheek connection with UK broadband users it does highlight the fact that Internet use and broadband in particular is a major concern for many people across the UK. It is the interesting way of talking to and opening a line of communication between O2 broadband and broadband users which could pay great benefits for a company in the future. One of the main gripes which many broadband users have had for some time is the fact that their ISPs “sometimes fail to listen”.
Competition in the sector is so high now that a connection with your customers and potential customers is more vital today than it ever has been. The ability to retain a customer in the longer-term will not only increase profitability but reduce marketing spend.