There have been many developments in UK broadband market over the last few years but of late we have seen the increased introduction of pay-as-you-go broadband packages. While UK mobile phone operator 3 has been one of the main exponents of this “new service” it is beginning to grow in popularity and other mobile broadband operators are coming online. But is there a place for pay-as-you-go broadband in the future?
A quick look towards the mobile phone sector and the continued presence of pay-as-you-go mobile phone services will effectively answer the question. Pay-as-you-go broadband offers the perfect “backup” for those who work from home and depend upon their Internet connection. The ability to have a service to hand which is as simple to use as a pay-as-you-go mobile phone could prove priceless in the long run.
However, from a commercial point of view the increasing availability of pay-as-you-go broadband services offer a great temptation to existing mobile phone customers. As we have seen over many years, a significant number of pay-as-you-go customers will eventually move to regular contract arrangements, increasingly the flow of income to the mobile broadband operators. While offering a very useful backup to many people who work from home, pay-as-you-go mobile broadband will act as a very lucrative feeder for more expensive services in due course.