The recent announcement of half-year results from Sky was very well received by the stock market with suggestions that the company is performing above expectations in these troubled economic times. Particular emphasis has been placed upon the company’s broadband service with Sky broadband (which was only launched in 2006) now boasting an impressive 1.95 million subscribers, a figure which increased by 163,000 net broadband signups in the last quarter.
While Sky obviously has a large advantage over many other UK broadband providers with its digital TV and telephone services there is no doubt that the Sky broadband brand has grown in stature since the initial launch in 2006. The company has invested millions of pounds into the broadband service as well as offering customers very impressive “bundles” for those looking for a total package.
Sky broadband has regularly fared well in independent speed reports and customer surveys and the company appears well positioned for future growth. The future success of the Sky broadband service for both home broadband and business broadband users hinges on the company’s ability to convert existing customers into broadband customers and attract the attention of those looking for a quality service at a price they can afford. While Sky may be relatively new on the broadband scene there is no doubt that the company continues to make a big splash in the broadband pond.