While broadband is becoming one of the more vital services in the UK public, when was the last time you actually compared your current broadband package to those on offer in the wider market place?
Like bank accounts, many people seem happy to arrange their first broadband service provider and leave this forever and a day. However, we have seen a continuous stream of cut-price offers, promotions, discounts and ever increasing speeds become available to many places across the UK. There are literally millions of pounds being “wasted” in the UK broadband sector because customers have not compared and contrasted the massive variety of broadband packages now available.
We have seen the likes of BT, Virgin Media and Sky in particular flooding the market with high-speed broadband and a whole range of add-on services. It is difficult to see how the market will not become more condensed unless some of the smaller operators at the bottom end of the UK broadband league merge together or are able to dominate “niche markets”.
As competition in the UK broadband sector continues to grow it is almost inevitable that the polarisation we are now seeing will continue to a greater extent. Those broadband users who sit on the sidelines content with what they have now are likely to suffer relatively slow broadband speeds in the future as well as a reduction in “value for money”